Skip to content 
When it comes to large-scale developments, small decisions can lead to big savings. One such decision? Choosing engineered oak flooring over traditional materials.
In this case study, we explore how a U.S. developer completed a 40-unit residential complex by partnering with Finefloor to deliver cost-effective, beautiful, and easy-to-install oak flooring—right on schedule.
Project Overview: Urban Efficiency Meets Aesthetic Appeal
- Project Type: Multi-unit residential development
- Location: Phoenix, Arizona
- Scale: 40 two-bedroom apartments
- Project Duration: 8 months
- Primary Goals: Fast install, low material waste, modern look, long-term durability
The Challenge: Balancing Cost and Design
The developer faced a familiar issue:
“We needed high-quality flooring that looked high-end but wouldn’t blow the budget across 40 units. Plus, installation had to be fast—no room for delays.”
They also required:
- Consistent batch color for all units
- Product availability within 10 days
- A product that could withstand tenant wear and tear
The Solution: Engineered Oak Flooring from Finefloor
Finefloor recommended our 15/4mm multilayer engineered oak in a natural matte finish, chosen for its:
- Wide 190mm planks for upscale appearance
- Pre-finished surface for fast installation
- Stable multilayer core for dimensional stability in Arizona’s dry climate
- Stock availability on the West Coast for immediate shipping
The Results: Performance, Savings, and Tenant Satisfaction
| Metric | Outcome |
|---|---|
| Material Savings | 18% vs. original hardwood spec |
| Installation Time | 30% faster than projected |
| Warranty & Service Claims | 0 reported after 9 months |
| Tenant Feedback | “Modern, clean, easy to maintain” |
“Switching to engineered oak saved us not only money but time. And the tenants love the look.” — Site Manager, AZ
Why It Worked
- Precision milling ensured faster fitting with minimal trimming waste
- Batch consistency delivered a unified visual aesthetic across all units
- Pre-finished matte coating reduced finishing labor and VOC emissions onsite
- Reliable delivery from West Coast stock helped maintain construction timelines
Takeaways for Developers
- Engineered flooring doesn’t mean compromise—it means efficiency
- Bulk planning = better pricing and predictable outcomes
- Choosing the right partner ensures smoother execution and fewer surprises
Why Developers Choose Finefloor
- Decades of experience in large-scale project supply
- Strategic stock locations on both coasts
- Dedicated B2B support team for timeline coordination
- Custom quoting and value engineering available
